EXPERIENCE
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EXPERIENCE *
Mindgrub
1215 E Fort Ave Suite 200
Baltimore, MD 21230
Design Manager (Feb 2024 - Present)
Mentor a team of cross-functional creatives including UX, UI, and content designers through regular 1:1s, performance feedback, and career development
Establish strategic design direction to ensure product cohesion
Provide creative direction and design training to nurture team-wide excellence and foster collaboration
Collaborate with product strategy and engineering team members to define processes that streamline workflow and improve output quality
Oversee team workload to maintain focus, clarity, and sustainable pacing
Advocate for user-centered and accessible design to internal and external audiences, connecting UX decisions to measurable impact
Partner with sales team to develop accurate scopes of work based on prospective client needs and budget considerations
Lead UX Designer (Sept 2020 - Feb 2024)
Designed wireframes and interactive prototypes of websites and digital app
Created information architectures and entity relationship diagrams to define content structure of digital products for user needs and organization priorities
Created user personas & journeys that develop empathy for primary audiences and define expected user flows
Developed and implemented research plans including stakeholder, user interviews, and collaborative workshops to establish project goals, audience needs, and requirements
Synthesized research insights into actionable, strategic product decisions
Planit
1414 Key Hwy #100
Baltimore, MD 21230
Digital Strategy Supervisor (Jul 2018 - Sep 2020)
Create cross-platform analytics dashboards to evaluate campaign performance & uncover optimization opportunities
Create website content inventories to organize content messaging, on-page SEO elements, analytics needs, & development considerations
SEO/Content Analyst (Mar 2016 - Jul 2018
Develop & implement ongoing content strategies that satisfy business and user needs
Assist in the management of content creation process with internal and external audiences to ensure a sound strategic direction is implemented
MGH
118-AA Shawan Road
Hunt Valley, Maryland 21030
Interactive Strategist (Feb 2015 - Mar 2016)
Create, implement & report on campaigns spanning email, paid search, and display
Conduct website audits including competitive analysis, keyword research, site structure evaluation, & content evaluation
Interactive Coordinator (Aug 2013 - Feb 2015)
Perform SEO audits to ensure best SEO practices are in place
Write meta descriptions, page titles, and alt image tags
Update & maintain client websites within multiple content management systems
Education
Towson University (2009 - 2013)
Bachelor of Arts in Mass Communications
Focus in Advertising + Public Relations