EXPERIENCE

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EXPERIENCE *

Mindgrub

1215 E Fort Ave Suite 200
Baltimore, MD 21230

Design Manager (Feb 2024 - Present)

  • Mentor a team of cross-functional creatives including UX, UI, and content designers through regular 1:1s, performance feedback, and career development

  • Establish strategic design direction to ensure product cohesion

  • Provide creative direction and design training to nurture team-wide excellence and foster collaboration

  • Collaborate with product strategy and engineering team members to define processes that streamline workflow and improve output quality

  • Oversee team workload to maintain focus, clarity, and sustainable pacing

  • Advocate for user-centered and accessible design to internal and external audiences, connecting UX decisions to measurable impact

  • Partner with sales team to develop accurate scopes of work based on prospective client needs and budget considerations

Lead UX Designer (Sept 2020 - Feb 2024)

  • Designed wireframes and interactive prototypes of websites and digital app

  • Created information architectures and entity relationship diagrams to define content structure of digital products for user needs and organization priorities

  • Created user personas & journeys that develop empathy for primary audiences and define expected user flows

  • Developed and implemented research plans including stakeholder, user interviews, and collaborative workshops to establish project goals, audience needs, and requirements

  • Synthesized research insights into actionable, strategic product decisions

Planit

1414 Key Hwy #100
Baltimore, MD 21230

Digital Strategy Supervisor (Jul 2018 - Sep 2020)

  • Create cross-platform analytics dashboards to evaluate campaign performance & uncover optimization opportunities

  • Create website content inventories to organize content messaging, on-page SEO elements, analytics needs, & development considerations

SEO/Content Analyst (Mar 2016 - Jul 2018

  • Develop & implement ongoing content strategies that satisfy business and user needs

  • Assist in the management of content creation process with internal and external audiences to ensure a sound strategic direction is implemented

MGH

118-AA Shawan Road
Hunt Valley, Maryland 21030

Interactive Strategist (Feb 2015 - Mar 2016)

  • Create, implement & report on campaigns spanning email, paid search, and display

  • Conduct website audits including competitive analysis, keyword research, site structure evaluation, & content evaluation

Interactive Coordinator (Aug 2013 - Feb 2015)

  • Perform SEO audits to ensure best SEO practices are in place

  • Write meta descriptions, page titles, and alt image tags

  • Update & maintain client websites within multiple content management systems

Education

Towson University (2009 - 2013)

Bachelor of Arts in Mass Communications
Focus in Advertising + Public Relations

Have a question for me? Don’t be shy.